Music fans frequently have to download multiple streaming apps to gain access to a single artist’s complete works, especially since a 2015 ban on unlicensed music streaming. holds similar rights for content from Hong Kong-based Media Asia Entertainment Group. Tencent currently holds such rights for labels including Sony Music Entertainment and South Korea’s YG Entertainment Inc., while Alibaba Group Holding Ltd. In exchange, Tencent will get similar rights for content licensed exclusively to Ali Music. Under the deal, Tencent Music and Entertainment Group will allow songs it holds exclusive licensing rights for to be streamed by users of a rival service operated by Ali Music Group, the pair announced Tuesday. Internet giants Tencent and Alibaba have agreed to share music-streaming licensing rights for the first time, in a landmark move that counters growing concerns over fragmentation and skyrocketing fees in China’s online entertainment industry.
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